Mary J. Blige Celebrates Black Women With Launch of New Hbcu Scholarship

Mary J. Blige has established an HBCU scholarship to help “celebrate and advocate” for Black women as her Strength Of A Woman Festival marks its return.

In partnership with Pepsi, Mary has launched a scholarship initiative focused on “creating opportunities for connection and growth within the Atlanta community and beyond.”

An announcement of the scholarship’s recipient — with the pool consisting only of Black woman — will be made on Pepsi’s HBCU tour this fall, according to a recent press release.

The PepsiCo x Mary J. Blige Strength of a Woman Scholarship is part of the beverage company’s $200,000 donation, which also funds local charities.

“The whole mission of this festival is to celebrate and advocate for Black women,” Mary J. Blige said in a statement. “So to have Pepsi show up and show out in the way they do is overwhelming. With their support for the Strength of a Woman Festival and Summit, we are able to pay it forward in so many impactful ways and to be able to grant an HBCU scholarship for a deserving student is nothing short of incredible.”

As part of the announcement of the scholarship, the Strength Of A Woman Festival and Summit will make its return over Mother’s Day weekend, with activities designed to “entertain, elevate, educate and empower,” the release said.

“The Strength of a Woman Festival and Summit has proven to be a powerful platform for Pepsi and its brands to create opportunities that bring long-lasting change to amplify and elevate women,” Kent Montgomery, PepsiCo’s Senior Vice President of Industry Relations and Multicultural Development said in a statement.

“This year, with even more events for fans to experience, we want to recognize, celebrate, and support the voices of the community, from the incredible on-stage talent, including the iconic Mary J. Blige, to the on-the-ground local restaurateurs and entrepreneurs whose vision and passion inspire others.”

Aside from the scholarship, the beverage brand and Mary J have created a day of programming to recognize women who have made a significant contribution to culture and community — this includes Pepsi Dig-In, a brand platform that helps Black-owned businesses grow and become more visible.

A variety of Atlanta restaurants will be participating in this event, which will allow attendees to sample their signature dishes.


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